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FEATURED CASE STUDY
 
DELIVERING BIG SURPRISES
 
As the leading Market Structure consulting firm, we study markets up close. We learn who, why, where, and how consumers use products. We develop a multi-dimensional view of the consumers' product usage and purchase behavior to characterize their total experience with the product. And our studies normally deliver surprises that cause global consumer companies to change course, for the better. We are passionate about bringing strategic insights that help our clients win in their markets.

 

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