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  Segmentation Reveals Keen Insights
Into Targeting and Positioning Brands
to Consumers
 
 
  One of the key elements of effective marketing is developing a well thought-out positioning statement. And as markets and consumer preferences change, it is equally important to evaluate the positioning to ensure that it is still relevant.

NuVista’s Market Structure studies reveal insights in the way consumers think about the brands and use these brands in their day to day life. These insights are critical to effective positioning. Each component of the positioning can be evaluated from the new market structure perspective:
 
 
 
 
Each component of the positioning can be evaluated from the new market structure perspective:
 
 
Frame of Reference: How do consumers define our products and how they are used?
Differentiators: What are the most salient features for each product or brand?
Highest Levers: Which attribute(s) have the highest influence in a given segment?
Target consumer: Are we targeting the highest potential consumer group(s)?
 
 
 
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