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how to use market structure
growth strategies
brand positioning
portfolio decisions
acquisitions/divestures
category management
 
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  Powerful Insights Are Delivered
For Global Portfolio Management
 
 
 

NuVista’s Market Structure approach gives marketers a whole new way to look at their brands, competitors, and markets because products are organized into domains that identify how, when, where and why consumers use various products and brands.

This insight provides the foundation for evaluating how a client’s products meet the needs of consumers across categories and across geographies. Clients can quickly identify gaps or overlaps in their market offerings and optimize their portfolio of products and brands. Duplicate offerings can be divested or repositioned; gaps can be filled through development, repositioning, or acquisitions. In addition, strategy options can be modeled by NuVista to establish the return on investment before an action is taken.

 
 
 
Duplicate offerings can be divested or repositioned
Need gaps can be identified and filled
 
New product opportunities
 
Reposition current brands
 
Acquire brands
 
Identify true competition
Competitive brands are seen from a new perspective
 
Direct and Indirect competition is identified
 
New competitors are revealed
 
Clear understanding of competitive strengths and levers

 

 

 
 
 
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