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how to use market structure
growth strategies
brand positioning
portfolio decisions
acquisitions/divestures
category management
 
tools
 
 
  Market Structure insights
are the hub of the wheel
 
 
  Market Structure provides a foundation for driving strategic marketing decisions. NuVista offers several services under the NuVista’s NuDomain™ umbrella to guide executive decision-making across each of the key aspects of marketing:  
 
 
Growth Strategies
Brand Positioning
Portfolio Decisions
Acquisitions/Divestures
Category Management
 
 
Growth Strategies
Where are the best opportunities
for new revenue?
 
Portfolio Decisions
How should we organize our brands? Which products to add or divest?
 
Brand Positioning
What should our brand stand for and to whom?
Acquisitions/Divestures
Whom should we acquire?
  Category Management,
Channel & Pricing

From a retail standpoint, how do my consumers behave?
 
 
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